Details

The use of strategic alliances as an instrument for rapid growth by New Zealand based questor companies. A dissertation submitted in partial fulfillment of the requirements for the degree of Master of Business Innovation and Entrepreneurship, Unitec New Zealand /

by Soares, Bernadette.; Zealand., Unitec New

Abstract (Summary)
Strategic alliances have been used by New Zealand companies as a mechanism to globalize their business. This research indicates that the key contributor to the success or failure of alliances is whether all the parties will benefit equitably from the venture and the relative strategic importance of the alliance to the stakeholders. A new finding of special relevance to New Zealand business is that being design led was crucial to attracting the best alliance partners.
Bibliographical Information:

Advisor:

School:Unitec New Zealand / Te Whare Wananga o Wairaka

School Location:New Zealand

Source Type:Master's Thesis

Keywords:strategic alliances business international enterprises success in

ISBN:

Date of Publication:

© 2009 OpenThesis.org. All Rights Reserved.