A study on co-opetition between 3G and WiMAX
3G and WiMAX are two main streams in the existent broadband wireless access technologies. It has been 6 years since the 3G license be released in October, 2001. 3G enters the market much earlier; it not only extends the mobility of 2G, but combines the advantage of sounds, data, and image. But so far, it still can¡¦t inspire customer¡¦s demand. On the other hand, with the power of Intel, the new technology, WiMAX intends to adopt the successful experience of WiFi into the market of broadband wireless access technologies. WiMax can also offer triple-play, even lower cost, and faster transfer. When these two similar technologies both exist in the market, will they be complementary or mutually exclusive? This question will be discussed in the paper.
The conclusion is, after comparing 3G with WiMAX, figuring out 6 key factors that would affect the co-competition. 1.the time of technology competition 2. segmentation of services 3. demand of customers 4.market orientation and strategy 5. policy of government 6. building ecological system. Basically speaking, when WiMAX moves toward 3G, the market share is depended on technology maturity, entrance time, using habit of customers, and cost advantage of product.
Advisor:Chin-Tarn Lee; Chang-yung Liu; Yue-shan Chang
School:National Sun Yat-Sen University
School Location:China - Taiwan
Source Type:Master's Thesis
Keywords:3g wimax value chain
Date of Publication:01/21/2008