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A study of business strategies for communication services industry in the time of digital convergence

by Tsai, Ming-te

Abstract (Summary)
Digital technology, network compression technology and Internet technology universal utilization, causes the communication market inherent in the increasingly blurred boundaries and a convergence of the phenomenon. Under this background, the industry unceasingly promotes the service more and more, or provides triple play (voice, data and video service) to change the industrial competition situation. This research union "Grounded Theory" and "Importance-Performance Analysis " to Taiwan's telecommunications market to explore the theme through telecommunications technology and innovation as the main shaft, supported by the world's major countries in Europe, the United States and Japan's market performance. An analysis of the trends of digital convergence, policies and the evolution of the telecommunications industry. The research results are as follows: 1. The government unit: Will grasp the future industry tendency to develop the appropriate regulation system from the recent communication industrial structure by the industrial change. 2. The communications industry: To develop digital convergence in the competition strategy by factors on telecommunication environment, market analysis, technical development situation and government policy.
Bibliographical Information:

Advisor:Chin-Fu Ho; Pin-Yang Liu; Yi-Ming Tu

School:National Sun Yat-Sen University

School Location:China - Taiwan

Source Type:Master's Thesis

Keywords:digital convergence communications industry broadband wireless access regulation system

ISBN:

Date of Publication:07/11/2008

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