Prisjämförelsesidor : speglar de marknaden på ett objektivt sätt?
Problem quest: Are the information on the price comparison sites reliable and independent from selling agents who can have interest in showing partial information.Purpose: The purpose is to investigate if the information on the Swedish Shopping agent sites are reliable, and even to investigate if unjust special treatment of the selling agents is common.Methodology: Our approach has comprehended both a quantitative and a qualitative method. The quantitative method is based on two separate explorative cross-section studies, and the qualitative method has implicated 7 structured interviews. Since we have started with the collection of data, and after that expounded it with the general theories, our thesis are much like a inductive method.Disquisition object: We have chosen to study the three Internet selling agents who consider themselves to apply independent information: Compricer, Pricerunner and Prisjakt.Theory: Because of our disquisition have we chosen theories about marketing on Internet, e-business, the marketing mix and Porters five force model. The theories act like a base to our analysis of the data.Conclusions: Our conclusion showed that the three selling agents aren’t reliable about the quotation of prices. Totally they had mistaken the price for 1/6 of the products. We found out that Pricerunner aren’t independent and that Prisjakt are relatively independent. The disquisition didn’t clarified Compricers grade of independents.
Source Type:Master's Thesis
Keywords:price comparison sites pricerunner prisjakt compriser trust reliable independent
Date of Publication:10/01/2007