Förstå kundens bruksvärde

by Ekdahl, Jenny; Sjögren, Jon; Stenkilsson, Malin

Abstract (Summary)
Abstract“Understand the customers value in use – A multiple case study of three industrial companies” or ”Förstå kundens bruksvärde – En multipel fallstudie av tre industriella företag” brings out the problem that it is easy to assume, what the value is for the customer.The questions asked for this thesis are:• How does the companies in focus, gather information about what effects the customers value in use?• How do the companies use this information in their business?The purpose is to examine how some industrial companies gather information about the customer’s value in use, on the bases from the five activities from Porter and how they can use this information.Three semi structured interviews were made for this investigation, with representatives from Atlas Copco Rock Drills, IL Recycling and Johnson Pump.The conclusions are that to gather information about the customers value in use, the company must work close with the customer. This information helps the company to improve their products, services and their relationships.
Bibliographical Information:


School:Örebro universitet

School Location:Sweden

Source Type:Master's Thesis



Date of Publication:03/12/2008

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