The impacts of formation of owners' corporation on the property management market of home ownership scheme courts
The aim of this study is to find out the impacts of the formation of owners'
corporation in Home Ownership Scheme (HOS) estates on the property management
market of HOS estates. The study is focus on how should the property management
companies ofI-IOS estates change their marketing strategies after the formation of the
owners' corporations in HOS estates.
The marketing mix theory has been adopted as the theoretical framework of the study.
The case study of six HOS estates is aimed to find out how the owners' corporations
of HOS estates perceive the four marketing mix of their property management
company. The study has illustrated how the owners' corporations evaluated the four
marketing mix i.e Product, Price, Distribution and Promotion of the property
management company. The product of property management in HOS estates includes
security service, cleaning service and repairs and maintenance works. For price, it
includes the management fee, manager's remuneration and staff cost. For distribution,
it includes the channels that the management company provide its services. For
promotion, it includes the promotional activities organised by the management
company to promote its corporate image.
Moreover, the study also emphasis on how the pertonnance of the property
management company on the four marketing nux related to the selection of
managt;;ment company by the owners' corporation.
Findings of this study provide the property management companies of HGS estates
with a thorough understanding on the expectations of the owners' corporations of
HOS estates on product (service), price, distribution and promotion. Based on the
findings of the study, the writer has recommended appropriate marketing strategies
with reference to the four marketing mix to increase the chance of bidding a new
contract or renew the existing contract successfully by the property management
School:The University of Hong Kong
School Location:China - Hong Kong SAR
Source Type:Master's Thesis
Keywords:housing management china hong kong home ownership
Date of Publication:01/01/2003