The image of South Africa among visiting Chinese tourists: Implications for destination positioning and marketing strategy.
Abstract (Summary)
The image of a destination is built by a variety of influences, only some of which can be directly or indirectly attributed to the actions of destination marketing companies. This study proposes to identify, analyze and evaluate the factors that could impact positively and/or negatively on the image of South Africa as a tourist destination among tourists from China.
Bibliographical Information:
Advisor:
School:University of the Western Cape/Universiteit van Wes-Kaapland
School Location:South Africa
Source Type:Master's Thesis
Keywords:tourism south africa marketing chinese travel attitudes
ISBN:
Date of Publication:01/01/2004