The image of South Africa among visiting Chinese tourists: Implications for destination positioning and marketing strategy.

by Yu, Bingyan

Abstract (Summary)
The image of a destination is built by a variety of influences, only some of which can be directly or indirectly attributed to the actions of destination marketing companies. This study proposes to identify, analyze and evaluate the factors that could impact positively and/or negatively on the image of South Africa as a tourist destination among tourists from China.
Bibliographical Information:


School:University of the Western Cape/Universiteit van Wes-Kaapland

School Location:South Africa

Source Type:Master's Thesis

Keywords:tourism south africa marketing chinese travel attitudes


Date of Publication:01/01/2004

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