Framgångsfaktorer hos framgångsrika e-handelsföretag i klädbranschen

by Thörn, Pär

The turnover for merchandise marketed in the Internet has seen a great increase over the last years. I rate with the in-crease in sales more suppliers has entered the market. Since the range of products has been raised the company’s are forced to take a more differentiated approach. This paper de-scribes a number of company’s that successfully has been able to differentiate themselves and what factors that was significant for this success.