The effects of Ajax web technologies on user expectations: a workflow approach
Users navigated through a mock e-commerce site where each page that loads has a 50% chance of implementing Ajax technology, from functions of the shopping cart to expanding categories of products. Users were observed through eye tracking and measuring their pulse and respiratory effort. Questionnaires were administered before and after these tasks to assess their thoughts about the study.
Qualitative and quantitative observation found users almost unanimously favored the Ajax functions over the non-Ajax. Users emphasized the usability concerns of switching to Ajax, especially concerning feedback.
School Location:USA - North Carolina
Source Type:Master's Thesis
Keywords:programming languages evaluation web sites design information needs cognition
Date of Publication:04/10/2006