Concentración de empresas de comunicación y el pluralismo: la acción de la Unión Europea
The study object of this thesis is the European policy about media pluralism in the last ten years. The methodology used is a check of selected bibliography with personal interviews of EU member staff. In the first part, it describes the framework of the audiovisual sector at the nineties. After that, it defines the general concepts like pluralism, concentration and convergence. In the second part of the thesis, the author analyses the role of European institutions in front of pluralism and concentration. First, it studies how European Council has developed an important task on pluralism research. Nevertheless, his weak politic power has avoided any practical influence in European states. On the other hand, the EU institutions have played an important role in the pluralism regulation of European media. The main politics used have been: competition rules, television standards technologies Directive, Television Without Frontiers harmonization, convergence, public television competition cases and audiovisual aid media schemes. There was only a direct attempt to regulate the pluralism issue at European level in 1996. It failed to pass the Commissioners approval because of internal and external opposition and showed the difficulties to build up a pluralism rule for all of EU members. The policy making process of this rule is described in the last thesis chapter. It concludes that the EU has not yet enough capacity to deal with media pluralism. Another conclusion is that it is necessary to see pluralism policy as something more than ownership restrictions. Pluralism is also diversity on the content broadcasted by the media. Each kind of television commercial, public and pay needs a different level of obligations that guarantee the pluralism.
School:Universitat Autónoma de Barcelona
Source Type:Master's Thesis
Keywords:413 departament de comunicacio audiovisual i publicitat
Date of Publication:11/30/2001