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A case study of Mickey's Dining Car an examination of a restaurant as a heritage site /

by Mattson, Melissa.

Abstract (Summary)
Mattson Melissa M (Writer) (Last Name) (First) (Initial) A Case Study of Mickey’s Dining Car: An Examination of a Restaurant as a (Title) Heritage Site Hospitality and Tourism Dr. Charles Metelka December, 2001 108 (Graduate Major) (Research Advisor) (Month/Year) (No. of pages) Publication Manual of the American Psychological Association . (Name of Style of Manual used in this Study) Greater insight into the interrelatedness of foodservice and tourism was the impetus for this study, as trade research is largely proprietary due to the intensely competitive current environment and academic research has only relatively recently begun to explore the existing relationship between the two industries. As such, an operational definition of a restaurant as a tourist attraction has been abstractly limited to the proprietary vision of large corporate conglomerates, the intuition of small operators, the declaration of travel writers and the imagination of the tourist. This case study of Mickey’s Dining Car examines the dynamics of an operation that functions as both a restaurant and a national heritage site. General tourist attraction theory provided the foundation for the research. The study adopted a comparative approach examining two restaurants with operational similarities. Utilizing control iii through the common features, similarities and differences in customer profiles, involvement, motivations and expenditures were the basis upon which the comparison was analyzed. The primary data, descriptive in nature, was generated from a questionnaire that was distributed systematically to a sample of 730 customers, on-site at both restaurant locations. The research instrument solicited self-report data addressing demographics, visitor numbers, distance traveled, visit frequency, involvement, restaurant, tourism and heritage motivations, informational sources, special interests, awareness of historic designation, primary and secondary spending and value. Significant relationships in the cross comparison were identified by a chi-square and a t-test. The results support the assumption that a restaurant listed on the national register of historic places can function as a tourist attraction, although designation in and of itself does not assure that. The importance of designation to the restaurant is the intended function, to preserve. Within the context of a historic restaurant, the appropriateness of generalized academic definitions of tourist attractions is confirmed; the physical and cultural resources must be readily identified and appreciated. The operational considerations of a restaurant as an attraction are universal; emphasis should be placed on marketing to ensure adequate promotion of the product and on quality food and service to build a loyal customer base and ensure repeat patronage. iv
Bibliographical Information:

Advisor:

School:Centro Universitário do Planalto de Araxá

School Location:Brazil

Source Type:Master's Thesis

Keywords:heritage tourism historic sites restaurants minnesota

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