Wireless privacy and personalized location-based services: the challenge of translating the legal framework into business practices
The proliferation of mobile communications is leading to new services based on the ability of service providers to determine, with increasing precision and through the use of location determination technologies, the geographic location of wireless devices and allow their users to receive services based on such location. The development of location-based services introduces new privacy risks for consumers that must be addressed. The portability of wireless devices coupled with their ability to pinpoint the location of wireless users and reveal it to others could produce a system where the everyday activities and movements of these users are tracked and recorded, and where wireless users receive unanticipated messages on their device. For this reason and in order to preserve the privacy of wireless users, a company looking to deploy a technology related to the providing of personalized location-based services ("LBS Provider") will have to analyze the privacy legal framework, coming either from legal sources--that may be in some case vague and not specific to this new context--or from the industry, and translate such framework into business practices. Such analysis may help in establishing what kind of business model and technology should be adopted and developed by LBS Providers in order to ensure the privacy of wireless users while providing this new type of service.
Source Type:Master's Thesis
Keywords:Mobile Wireless Location Privacy Personal data Personalization Profiling Location-based services Tracking technology Business Practices
Date of Publication:08/01/2002