When Attitudes Collide: The Implicit and Explicit Effects of Changing a Conditioned Attitude
There is considerable controversy in the social psychological literature as to whether people can simultaneously hold different implicit and explicit attitudes about the same attitude object (e.g., Strack & Deutsch, 2004; Wilson, Lindsey, & Schooler, 2000) or if people only have one attitude toward an object (e.g., Fazio, 1995). This research examined the process by which new attitudes are formed and are affected by counterattitudinal information. Four experiments found that different processes, consistent with different systems of reasoning (Sloman, 1996), underlie how implicit attitudes and explicit attitudes form and change in response to counterattitudinal information. Specifically, explicit attitudes were changed using rule-based reasoning and implicit attitudes were changed by repeated pairing of the attitude object with counterattitudinal information.
School Location:USA - Ohio
Source Type:Master's Thesis
Keywords:implicit attitudes explicit conditioned
Date of Publication:01/01/2005