What factors are important in developing a successful e-commerce website?

by Grannas, Jenny

Abstract (Summary)
As the internet has become an increasingly growing market for companies, it has also subsequently revolutionized shopping. There are countless different options on the internet for individuals. If a website does not live up to the expectations, there is always another one just a few clicks away. This raises the demands on the retailers, in terms of development and maintenance of their e-commerce websites. In order to succeed, there are many things that have to be considered and addressed. This thesis research discusses some of the most essential questions that may arise during the development of an e-commerce website. The process has been divided into four different sections; graphical design, information design, interaction design, and online trust. Each one of these sectors is important and every website developer should be familiar with them.
Bibliographical Information:


School:Högskolan i Gävle

School Location:Sweden

Source Type:Master's Thesis

Keywords:e commerce web design graphical information interaction online trust


Date of Publication:07/06/2007

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