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Value Matrix : An Application of Goal-Driven Methodology for Business Portal Development

by Yang, Chih-Chang

Abstract (Summary)
This study utilize the goal-driven methodology, from Wu et al (2006), to derive high-level strategies concerning the value activities and potential competitive advantages, and thereby determine the requirement specification of core e-services for a B2C Website development. A real word case of B2C Website application development from H Company firm is use to illustrate its concept, elicitation process and applicability. The results indicate that this approach not only provides e-business managers a framework to help them develop differentiated EC strategies and gain the competitive advantages, but also assists system designers to effectively translate the core e-services into critical system requirements.
Bibliographical Information:

Advisor:Hsia, Tzyh-Lih; Kuo, Tsuang; Wu, Jen-Her

School:National Sun Yat-Sen University

School Location:China - Taiwan

Source Type:Master's Thesis

Keywords:goal driven methodology business to consumer e service commerce

ISBN:

Date of Publication:07/31/2007

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