Using a Corporate Intranet to Convey and Manage Technical Information for Dispersed Audiences at Cincinnati Bell

by Murphy, Janet H.

Abstract (Summary)
This paper reports and reflects on into the internship I performed in order to implement a local telecommunications provider’s use of Intranet and Web technology to deliver technical information to internal audiences. The internship comprised two projects: Project 1 - Migrating paper content to a Web format, and Project 2 - Re-designing an existing Intranet site to provide users with an improved user interface. Both projects combined principles of technical communication and marketing to overcome cross-functional management and communication issues, and served to train end users in online navigation and content maintenance.

Primary hurdles included the following: Internal budget constraints, and Internal personnel constraints (increased individual workloads, limitations in Intranet-related skill sets, slow adoption of internal change).

Cincinnati Bell managers recognized their constraints and were open to investigating and implementing creative ways to address pressing – and frustrating – internal documentation issues.

Cincinnati Bell hoped to achieve these goals: Faster and more efficient release of information to dispersed audiences, :: Better visual display of technical information, and De-centralized content maintenance. This report includes an overview of my internship, a detailed description of a major internship activity, and an analysis of my process for completing the internship projects.

Bibliographical Information:


School:Miami University

School Location:USA - Ohio

Source Type:Master's Thesis

Keywords:problem solving model process technical communication audience


Date of Publication:01/01/2003

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