A Study of Home Builder Advertising for Smart Home Technologies A Study of Home Builder Advertising for Smart Home Technologies

by Bingham, Jared Don

The purpose of this research is to discover if home builders along the Wasatch Front in Utah are advertising smart home technologies. Research was conducted by a review of the display advertisements placed in the Saturday and Sunday editions of The Deseret Morning News/Salt Lake Tribune from March 4, 2006 through April 1, 2006. An internet search for smart home terminology was performed on the web sites of home builders advertising in The Deseret Morning News/Salt Lake Tribune. A review of the display advertisements for the Deseret Morning News/Salt Lake Tribune revealed that home builders are not using that medium of advertising for smart home technology. A review of the usage of smart home terminology on the home builders’ websites showed similar results. Although there was some usage of smart home terminologies on the websites, the vast majority were found on only two of the home builders’ websites.