Strategische Optionen in der Chemieindustrie im Kontext des E-Business - Strategic Options for the Chemical Industry in the Context of E-Business

by Dornbusch, Sascha

Within this thesis, the general developments of E-Business are discussed as well as their strategic implications and related opportunities for the chemical industry. To support strategic management decisions, potential scenarios are developed. On their bases, recommendations with regard to generic corporate strategy types can be drawn. Finally, E-Business related technologies are put into context again to show how they can support the successful implementation of the chosen strategy.