Soldiers' and civilian employees' use of Command Information media
Fort Riley, KS, has several command information (CI) products – a Post newspaper, a weekly television news show, Channel 2, and two Web sites. This uses and gratifications study aims to expand on a 2002 Fort Riley study to better understand the CI media sought by soldiers and civilian employees and their level of satisfaction with those products. A total of 158 Fort Riley soldiers and civilian employees were surveyed. Results supported previous CI studies, which indicated the Post newspaper and Web site are the most utilized and valued CI products. Results also showed slight changes in CI product usage from the 2002 study.
School:Kansas State University
School Location:USA - Kansas
Source Type:Master's Thesis
Keywords:command information internal media uses and gratifications army soldiers civilian employees mass communications 0708
Date of Publication:01/01/2008