SMS i TV : ett sätt att skapa interaktion i TV?

by Cedergren, Daniel; Terning, Gustaf

The purpose with this essay is to examine the phenomenon SMS in TV. Partly by identify the communication process behind the phenomenon and partly by describing it in a editorial and technical point of view. We have analysed the communication process regarding scientific theories in communication, interaction and convergence. With a qualitive approach we have fulfilled four interviews and two small ethnographical field observations. Objects for the interviews and observations have been two Swedish produced debate-programs, broadcasted in TV; Diskus in TV4 and Debatt in SVT2. Our conclusions shows that the phenomenon SMS in TV provides the traditional one-way communicative medium TV a new opportunity to create a feedback-channel between the TV-viewer and the TV-producer. The main purpose with SMS in TV from a TV-producers point of view is to let the TV-viewer have the possibility to send a SMS-message with his or her thoughts or questions to the TV-producer and by that affect the TV-program. Our conclusions also describes how the phenomenon is used in a editorial way and how it’s produced and used in a technical point of view. Further discussions are made regarding problems connected to the phenomenon and it’s future possibilities.