Details

SMS i TV : ett sätt att skapa interaktion i TV?

by Cedergren, Daniel; Terning, Gustaf

Abstract (Summary)
The purpose with this essay is to examine the phenomenon SMS in TV. Partly by identify the communication process behind the phenomenon and partly by describing it in a editorial and technical point of view. We have analysed the communication process regarding scientific theories in communication, interaction and convergence. With a qualitive approach we have fulfilled four interviews and two small ethnographical field observations. Objects for the interviews and observations have been two Swedish produced debate-programs, broadcasted in TV; Diskus in TV4 and Debatt in SVT2. Our conclusions shows that the phenomenon SMS in TV provides the traditional one-way communicative medium TV a new opportunity to create a feedback-channel between the TV-viewer and the TV-producer. The main purpose with SMS in TV from a TV-producers point of view is to let the TV-viewer have the possibility to send a SMS-message with his or her thoughts or questions to the TV-producer and by that affect the TV-program. Our conclusions also describes how the phenomenon is used in a editorial way and how it’s produced and used in a technical point of view. Further discussions are made regarding problems connected to the phenomenon and it’s future possibilities.
Bibliographical Information:

Advisor:

School:Södertörns högskola

School Location:Sweden

Source Type:Master's Thesis

Keywords:sms tv interaction convergence communication mass debate program feedback mobile

ISBN:

Date of Publication:09/09/2005

© 2009 OpenThesis.org. All Rights Reserved.