Role of Category Structure in Human Information Processing
The independent variables investigated were: sampling technique, and prompt conditions. In determining the effect of the independent variables on matching a category, the independent variables were also considered as mediating variables of each other. The method of opportunistic sampling was used for the surveys. The main participants were undergraduate 3rd year students taking a MSci 311 course at the University of Waterloo.
Results indicate that there was no statistical significance. Fluctuations in significance levels indicate some random findings. Participants are not discriminating the samples or prompts which were given. This research is a contribution to this field because little research has been conducted in this area and implications are drawn for future research on the saliency of a category or attribute that can vary by context or knowledge
School:University of Waterloo
School Location:Canada - Ontario
Source Type:Master's Thesis
Keywords:category structure gradient typicality prototype management sciences
Date of Publication:01/01/2006