The Rhetoric of Newspaper Rivalry in the Face of Image Restoration and Transformation The Rhetoric of Newspaper Rivalry in the Face of Image Restoration and Transformation
Using rhetorical categories previously developed, as well as categories I developed myself, I counted the appearances of different types of rivalry rhetoric in the news articles from each year. I found that while certain categories of rhetoric fell from 2002 to 2003, other categories increased drastically. In general, the categories in the 2003 sample were much more polarized than in the 2002 sample. The most striking differences were in the categories of accusation, defense, and gloating. The News’ use of accusatory rhetoric and the Tribune’s use of defensive rhetoric increased considerably from 2002 to 2003. The News’ use of gloating rhetoric increased largely from 2002 to 2003, whereas the Tribune’s decreased significantly during the same time period. Much of these changes are attributed to the pressures of image restoration and transformation.
School:Brigham Young University
School Location:USA - Utah
Source Type:Master's Thesis
Keywords:rhetoric rivalry newspaper media salt lake tribune deseret morning news
Date of Publication:06/08/2005