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Responsibilities of general managers of Wisconsin golf courses

by Wopat, Alexander J.

Abstract (Summary)
The purpose of this study was to determine the primary job responsibilities of golf course General Managers in Wisconsin. Another purpose of the study was to determine which specific responsibilities are perceived as being most important. The researcher also wanted to determine whether job descriptions of golf course General Managers obtained from the National Golf Course Owners Association (NGCOA) website and other various internet websites accurately reflect the assets that Wisconsin golf course owners/operators are looking for when evaluating job applicants. The data collected in the present investigation were also to be used to determine how well the curriculum for the B.S. in Golf Enterprise Management (GEM) program at the University of Wisconsin- Stout is aligning students' education with Wisconsin golf course owners'/operators' expectations. A total of 77 golf courses participated in this study. A questionnaire was developed by the researcher and Dr. Tom Franklin at the University of Wisconsin-Stout to determine which responsibilities golf course owners/operators perceive as being most important for General Managers to be able to perform. The instrument was comprised of 97 items on three pages, with print on both sides. In November of 2005, the survey was mailed to the 423 golf courses listed in the Wisconsin State Golf Association Golf Course Directory for 2005. Of the 423 mailed surveys, 16 came back as undeliverable, for a total of 407 mailed surveys. Golf course owners/operators indicated that communication, budgeting and computer usage, along with record keeping of expenses and revenues are the most important responsibilities for General Managers to perform. However, all responsibilities that were included in the questionnaire were rated as being important. The researcher also found that in many areas of operation, there is an emphasis on food and beverage job functions. It was also determined that a majority of courses employ a General Manager (67%), but very few employ Assistant General Managers (11%). Also, the researcher found that nearly 40% of course owners/operators perform typical General Manager responsibilities. It was determined that the job description template from the NGCOA website was not detailed enough to be representative of a General Manager position, and that other job descriptions found on the internet were valid only for the unique operations for which they were intended. Finally, it was determined that the current curriculum for the GEM program at the University of Wisconsin-Stout provides adequate education to students in order to meet ownersY/operators' expectations for General Manager job candidates.
Bibliographical Information:

Advisor:

School:University of Wisconsin-Eau Claire

School Location:USA - Wisconsin

Source Type:Master's Thesis

Keywords:golf courses course managers wisconsin

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