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The Research of Third Generation Mobile System Market Strategies

by Tseng, Shun-Cheng

Abstract (Summary)
Abstract With the tremendous growing of mobile communication and internet market in the 90s decade, electronic commence (EC) and broadband multimedia also begin to demonstrate their market potential in next few years. We can almost be sure that a combination of these markets equals success. The 3G system, created to meet the requirements mentioned above, undoubtedly to be the star of future. Basically, the 3G system is an extension of the 2G system. There is no question that, to date, Japan has been the mobile Internet success story with its legendary i-mode service. But in much of the world, mobile internet market has generally not materialized quite as quick as anticipated, due to a number of factors. Mobile EC and multimedia markets are facing the same situation. It reveals that 3G market, unlike the explosively growing 2G market, will be full of uncertainty. This thesis focuses on the uncertain 3G market. Base on the theory of ¡§Strategy under Uncertainty¡¨ , we will provide some competition strategies for telecom operators. We also provide a risk¡Vanalysis model, with the theory of ¡¨ Discovery Driver Planning¡¨, for the operator to evaluate the high risk in such an uncertain market.
Bibliographical Information:

Advisor:Kai-Sheng Kao; Feng-Yang Kuo; Tung-Ching Lin; none

School:National Sun Yat-Sen University

School Location:China - Taiwan

Source Type:Master's Thesis

Keywords:3g third generation

ISBN:

Date of Publication:07/22/2002

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