Reklam för Reklam : En studie av reklambyråers marknadsföring

by Olsson, Mikael; Nuño, Nelia

Our purpose with this study is to, through research of advertising agencies, gain an understanding how they market themselves to a market of advertising buyers. We want to see if available theory can be applied to an advertising agency’s external communication. It is also included in our purpose to provide Stigges Reklam with propositions to their marketing.