Receptions of Race Influenced by Individual Interactions: The Ambassador Effect
There is evidence to suggest that prejudice may be dynamic and continually develop given new information regarding a target group (Henderson-King & Nisbett, 1996; Towles-Schwen & Fazio, 2001). It was hypothesized that a neutral encounter with a minority group member would have no impact on a target group stereotype whereas a negative encounter would lead to a more negative impression of the group, either through increased stereotype endorsement or through revision to the stereotype itself. A priming technique was used to measure prejudiced reactions in conjunction with an overt measure of prejudice, comparing the responses of Ss after exposure to a positive, neutral, or negative encounter with a White or Black experimenter. The findings indicated that the implicit and explicit measures were collecting data as expected, however neither experimenter race, encounter type, nor the interaction of race by encounter had a significant influence on implicit or explicit prejudiced responses.
School Location:USA - Ohio
Source Type:Master's Thesis
Keywords:prejudice stereotypes group conflict impressions
Date of Publication:01/01/2005