PURPOSE, PLACE, EXPERIENCE: INTEGRATING THE RATIONAL AND POETIC IN THE DESIGN OF A NAPA VALLEY WINERY
The modern Napa Valley winery must be more than a rationally designed manufacturing facility for wine. Its role has expanded to become a place for visitors to experience the winemaking process and its intimate connection with the surrounding landscape. Hence, the winery becomes a convergence of process, place, and experience. Many wineries have resorted to the replication of historic forms and images pulled from outside sources, forcing the winemaking process into a predetermined stylistic shell. As a result, the focus of the visitor’s experience is diverted away from the true essence of the winery, the process itself and its connection with a specific place. To attempt to truly integrate process, place, and experience into a comprehensive formal and material gesture would require an investigation into the design process, and the various ways in which these factors are dealt with. An exploration of selected projects by Alvar Aalto, Tadao Ando, Herzog and De Meuron, and UN Studio attempt to uncover strategies for achieving poetic results from the integration of rationalities associated with program and site. Architecture is the harmonizing of function and art. For the sake of the winery, concept of function is broadened to include issues of site and experience, while art comes in our experiencing of the poetics of the space. This thesis will provide an example of the assimilation of the functional requirements of site and process with a poetic expression of these ideas in a project that physically and metaphorically integrates key concepts in wine and winemaking into the design of a Napa Valley winery.
School:University of Cincinnati
School Location:USA - Ohio
Source Type:Master's Thesis
Keywords:winery winemaking vineyard functionalism rationalism manufacturing inclusive architecture organic site based design poetic
Date of Publication:01/01/2006