Public relations in nonprofit organizations: A guide to establishing public relations programs in nonprofit settings

by Gale, Megan Kate

Abstract (Summary)
Public relations has become an increasingly popular topic in the nonprofit community, and the demand for developing piblic relations as a core competency has increased as well. Since many nonprofit organization have limited time and resources for developing fuull-scale public relations programs, many rely on information obtained during one-day workshops or conference presentations presented by public relations professionals who have little or no experience with the concerns of the nonprofit setting. Using a program planning model, this paper describes how nonprofit organizations can increase the capacity and effectiveness of their public relations efforts by building relationships with key stakeholders.
Bibliographical Information:

Advisor:Dr. Betsy Wackernagel Bach; Dr. Christina Yoshimura; Dr. Andrea Vernon

School:The University of Montana

School Location:USA - Montana

Source Type:Master's Thesis

Keywords:communication studies


Date of Publication:07/25/2007

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