Profir for the poor : Sustainable market development in BOP-markets

by Rost, Christian; Ydrén, Erik

Abstract (Summary)
There are 4 billion poor living on 2 dollars or less per day that make up the bottom of the economic pyramid (BOP). If a company calculates their aggregated purchasing power they could be a huge and profitable market.By studying the roles of the different actors and their pre-conditions in BOP-markets the purpose with this thesis is to find out how the private sector can pursue a sustainable market development strategy at the bottom of the economic pyramid and if it really will help to reduce poverty.
Bibliographical Information:


School:Högskolan i Jönköping

School Location:Sweden

Source Type:Master's Thesis

Keywords:entrepreneurship private sector emergin countries bop markets bottom of the pyramid mexico


Date of Publication:09/11/2006

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