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Present and future use of commercially important European hardwoods

by Michalec, Jiri; Strnad, Pavel

Abstract (Summary)
This study investigates the present and future use of commercially important European hardwoods. The most common European hardwood species are beech (Fagus sylvatica L.) , birch (Betula pendula Roth., Betula pubescens Ehrh.), oak (Quercus robur L.) and aspen (Populus tremula L.). Over the last decades, European hardwood industry has increased its importance in natural and commercial meaning. Within the forest management natural regeneration has nowadays a positive effect on the amount of mixed forest. Also European harwood trading records expressive economic development. The present paper deals with two different groups to find out commercial hardwood requirements. The first group is constituted by the end-customers and the second by companies. Interviews of the end-customers were conducted in the Czech Republic and Sweden, whereas 80 respondents were asked to answer a questionnaire form with open questions in each country. In this study consumer demands were divided into the ten most important factors which influence their decision when buying wood products. Design has been observed as the most important factor in Europe followed by price and tree species. Other interviews with questionnaire form and open questions took place within the companies Asko a.s. (the Czech Republic), Södra, and Swedwood (Sweden). Each company is focused on different hardwood sortiment which bring specific requirements. This questionnaire includes the 11 most important factors which are important for companies’ decision during trading. All marketing factors were classified empirically and were marked according to an importance ranking form. The results show that some of requirements are similar for all companies and others are divergent. The present report explains and gives solution of variable requirements among these different companies.
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School:Växjö universitet

School Location:Sweden

Source Type:Master's Thesis

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Date of Publication:06/12/2008

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