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POST-MODERN FASHION IN INDIA

by CHATTARAMAN, VEENA

Abstract (Summary)
The last two decades of the 20th century and turn of the millennium have been a crucial time of change for numerous Asian societies and cultures, India being one among them. This period saw the advent of post-modernism in traditional societies and the resultant changes in lifestyles and culture. In India, the transformation from a traditional to post-modern culture has been marked by ambiguity and confusion in many facets of society. One such confusion occurs in the clothing identity of Indian women. This thesis addresses the dilemma in the Indian fashion identity, which has manifested itself in the past due to colonialism and continues to be prevalent in today's global, post-modernist society. Fashion identity among educated Indians in the last century has demonstrated recurrent shifts betweens 'Indian identity' and 'Westernization'. At the turn of the millennium, the question arises whether the Indo-Western dichotomy in existing fashions can meet the changing identity needs of the educated, urban Indian in the future. The thesis analyzes the global and local context of the problem through interdisciplinary dialogues and attempts to investigate and construct a design solution based on thoughtful consideration. In the global context, it examines the role of fashion in the creation of social and ethnic identities. It also investigates conceptual discourses on how other Asian traditional cultures and Western designers have expressed ethnic fashion identities in post-modern societies. In the local context, the thesis traces the historical trend in Indian dress and identity in the twentieth century. It analyses the influence of changing lifestyles, social patterns, gender roles and public spaces on the self-perceptions and self-representations of educated, urban women in India. After building the functional framework for the design problem, the thesis attempts to investigate and construct a holistic paradigm for the design of an alternative contemporary fashion identity for the urban woman.
Bibliographical Information:

Advisor:

School:University of Cincinnati

School Location:USA - Ohio

Source Type:Master's Thesis

Keywords:indian fashion social aspects of clothing identity

ISBN:

Date of Publication:01/01/2002

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