Details

Perceptionsanalys av tre webbplatser som använder Flash : skillnader i syn på färg och form bland kvinnliga och manliga Internetanvändare i olika åldersgrupper

by Kronvall, Alf

Abstract (Summary)
This essay explores how men and women in different age groups experiences Flashapplications, depending on their perception of colour and form. The participants, teenagers at a junior high school, students who just have finished their degree and senior citizens have by answering a form and by taking part in a semi structured interview been able to express their opinion of the following Scandinavian web pages: Santa Maria, Ecco and Indiska.The participants identify the flash objects by their movements. The participants want to be able to choose weather or not to see the animations and other applications created in Flash, to avoid loosing focus on the other information the trademarks wants to express. The students have the most critical approach to colour, form and the use of Flash objects. The female participants have a more liberal approach to colour and form then the male participants.
Bibliographical Information:

Advisor:

School:Södertörns högskola

School Location:Sweden

Source Type:Master's Thesis

Keywords:cognition psychology perception colour form trademarks flash web design

ISBN:

Date of Publication:09/08/2005

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