Optimizing Product Variant Placement to Satisfy Market Demand Optimizing Product Variant Placement to Satisfy Market Demand
This thesis presents a new approach to solving this problem. The product is defined in terms of performance parameters. The market demand is captured in a preference model and applied to these parameters in order to represent the total potential market. The number and placement of the product variants are optimized in order to maximize percentage of the potential market that they span.
This method is applied to a family of mountain bikes and a family of flow-regulating disks used in industrial applications. These examples show that usage of this method can result in a significant increase in potential market and a significant reduction in production costs.
School:Brigham Young University
School Location:USA - Utah
Source Type:Master's Thesis
Keywords:product variants design space optimization preference modeling
Date of Publication:11/17/2006