Online community supporting trading functions in an online auction website. A dissertation submitted in partial fulfilment of the requirements for the degree of Master Computing Systems, Unitec New Zealand /
Online auctions have been taking place along the lines of traditional auctions. This has
been made possible by the internet and web technology. Online communities associated
with the online auction websites are thought to be a critical success factor. It is therefore
important to identify how an online community supports an online auction website.
The objectives of this research are to identify the value of the different activities and
needs of the online community in online auction websites, and also the facilities provided
by the online auction website to support the needs of the community.
This dissertation looks at Trade Me as a local example of an online auction website. An
initial observation of this New Zealand online auction website was first conducted to find
out the extent of Trade Me’s community and the facilities provided by Trade Me to
support its community. This information, together with the results from a literature
search, was then used to create research questions for an online survey posted on Trade
Me’s discussion board. There were 224 responses to the online survey.
The dataset shows that about three quarters of the respondents are females and more than
half (56%) are from the younger age group (34 or less). The dataset also shows that
respondents have a high need to interact within Trade Me. Further, the dataset finds that
various activities are performed by users before and after a trade and that the attitudes of
users affect their feedback as traders.
School:Unitec New Zealand / Te Whare Wananga o Wairaka
School Location:New Zealand
Source Type:Master's Thesis
Keywords:trade me firm internet auctions electronic villages computer networks social aspects new zealand
Date of Publication: