Modeling the establishment of an electronic journal in textiles & apparel

by Jagannathan, Balachandar.

JAGANNATHAN, BALACHANDAR. Modeling the Establishment of an Electronic Journal in Textiles & Apparel. (Under the direction of Dr. Nancy L. Cassill and Dr. Michelle Jones) This study identifies how an electronic journal can be established and implemented in the textile and apparel field. The study considers, Journal of Textile & Apparel Technology & Management (http://www.tx.ncsu.edu/jtatm) as an innovation in the textile and apparel field, and analyzes electronic media as a way of disseminating information to scholarly and industrial communities in a better way. This study documented the process of establishing the electronic journal, and also provides the importance of a feedback loop to provide inputs for future journals. The readership behavior of the journal, including unique visits, repetitive visits, hits (page impressions), geographic location of the readers/visitors, entry page, was examined with the help of log files collected from College of Textiles and Sitestats, a UK based company. Issue analysis (volume 1, issues 1-4, volume 2, issue 1) was compared with previous issues and the results were related to Rogers’ Model of the Innovation-Decision process (1995) and proved that JTATM is an innovation in the textile and apparel field.