Meta Tag Usage and Credibility Factors in Alternative Medicine Websites

by Burton, Andre S.

Abstract (Summary)
Clearly, the wide range of health information sources on the World Wide Web has the potential to lead to distribution of inaccurate medical information from unqualified sources bringing a great risk. Given the growing number of Internet users that access health-related information, the need for a more standard means to validate web site content is apparent. This paper examines how source, information, timeliness, accessibility, and design factors impact web document credibility on a narrower health topic - Alternative Medicine. It also examines the contrasts of different levels of credibility with metadata usage as well as the relationships between metadata usage measures. These preliminary results and examinations give an overview of how metadata is currently being used in this subject area.
Bibliographical Information:

Advisor:Paul Solomon

School:University of North Carolina at Chapel Hill

School Location:USA - North Carolina

Source Type:Master's Thesis

Keywords:metadata meta tags alternative medicine health websites


Date of Publication:04/19/2004

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