Message sidedness in a product brand, product form and product category context : a new concept of negative information inclusion in product advertising

by Lang, Bodo.

Abstract (Summary)
Restricted Item. Print thesis available in the University of Auckland Library or available through Inter-Library Loan.
Bibliographical Information:


School:The University of Auckland / Te Whare Wananga o Tamaki Makaurau

School Location:New Zealand

Source Type:Master's Thesis

Keywords:fields of research 350000 commerce management tourism and services


Date of Publication:01/01/1996

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