Marketing e empreendedorismo nas empresas participantes do Prêmio Talentos Empreendedores de Santa Catarina, em 2003

by Lazzarotti, Fábio

Abstract (Summary)
This study treat about entrepreneurship and marketing, whoses subjects are not recents, although the first one gained greater impulse, mainly in the last ten years. The objective generality was study the micron and small companies of Santa Catarina State, participants ofTalent the Enterprising Prize of 2003, promoted by the Serviço Brasileiro de Apoio a Micro e Pequena Empresa (SEBRAE/SC), as for the application of the marketing in these companies. In a specific way, analyzed the finalists and winning companies of the prize and the not finalists companies, verifying the significant difference of the activities and structure of marketing, among the selected stratus. The research started of the interest of the researcher toinvestigate if the marketing contributed in the conquest of the companies while finalists and winning of the prize, compared to the not finalists companies, as well as which the marketing aspects would have contributed or not in the result of the prize. The study was developed with quantitative method, of the type survey, with descriptive delineation. The joined results make possible to discover that the marketing contributed for the conquest of the winning companiesand too point one relation of marketing and entrepreneurship.Key-words: Marketing. Entrepreneurship. Activities and structure of marketing.
This document abstract is also available in Portuguese.
Bibliographical Information:

Advisor:Marianne Hoeltgebaum; Mário César Barreto Moraes; Amélia Silveira

School:Universidade Regional de Blumenau

School Location:Brazil

Source Type:Master's Thesis

Keywords:Marketing Marketing Entrepreneurship


Date of Publication:

© 2009 All Rights Reserved.