Marketing Strategies for e-Learning Courses Recruitment ¡V A Case Study of NSYSU Network Security e-Learning Courses

by Sun, Chung-Hui

Abstract (Summary)
As on-line technology advances, many colleges and educational institutes start offering e-learning courses to attract students taking classes online. E-learning is getting popular and this is an irreversible trend. The more e-learning courses offered by schools, the more competitive it becomes on student recruitment. Therefore, from marketing standpoint, how to distinguish it from others, how to offer better quality e-learning courses, and how to attract more students by recruitment marketing, have been crucial to these schools. The study was conducted by Action Research approach. The main purpose is to find out types of marketing strategies available to a school using marketing mix on offering e-learning courses. The problems and difficulties, an e-learning school will face when executing these marketing strategies, are also investigated. The study tries to address these issues and several solutions are recommended. The result will be an important guideline for any school offering e-learning courses on recruiting students.
Bibliographical Information:

Advisor:Jin-Tan Yang; Chin-Fu Ho; Nian-Shing Chen

School:National Sun Yat-Sen University

School Location:China - Taiwan

Source Type:Master's Thesis

Keywords:e learning course recruitment marketing strategy action research


Date of Publication:09/06/2004

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