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The Marketing Strategies of E-mail on Educational Training Services.

by Chou, Wen-Fu

Abstract (Summary)
E-mail is changing direct marketing. A rapidly maturing set of permission e-mail marketing technologies is profoundly impacting the way companies market to their customers. Lifelong learning will be essential for everyone as we move into the 21st century and it has to be made accessible to all. Education and training systems also must play an important role. As the world moves increasingly to knowledge-based economies and societies, the emphasis given to this goal is not only right, but also it must be reinforced. In this study, we¡¦ll discuss the current situation of educational training services applying permission e-mail marketing in Taiwan. Therefore, the paper provides a good direction for researchers in e-mail marketing. Furthermore, educational training services can apply e-mail marketing strategies easily and gain benefits from them.
Bibliographical Information:

Advisor:Chin-Fu Ho; Hsiangchu Lai; Ching-Shyang Hwang

School:National Sun Yat-Sen University

School Location:China - Taiwan

Source Type:Master's Thesis

Keywords:marketing strategies e mail educational training services

ISBN:

Date of Publication:04/14/2002

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