Marketing the Digital Divide: Case Studies of Two Telecenters in Thailand
conducted in order to determine the marketing practices in use. Questionnaire surveys of telecenter users and nonusers determined the effect of the marketing efforts on the community. The interviews clarified the challenges that the telecenters face. The survey results indicate that word-of-mouth advertising is the most successful marketing approach in use.
School Location:USA - North Carolina
Source Type:Master's Thesis
Keywords:community informatics digital divide – thailand developing countries information technology social aspects
Date of Publication:04/18/2008