Mainstream eller alternativ? : Mediesyn och medieanvändning hos grupper inom sociala rörelser

by Sjöö, Jenny

Title: Mainstream or alternative? Media views and media use in social movement groups (Mainstream eller alternativ? Mediesyn och medieanvändning hos grupper inom sociala rörelser) Number of pages: 41 (42 including enclosures) Author: Jenny Sjöö Tutor: Göran Svensson Course: Media and Communication Studies C Period: fall 2004 University: Division of Media and Communication, Department of Information Science, Uppsala University Purpose/aim: Are there any differences between how “old” and “young” groups within social movements in Sweden view (value) and use alternative and mainstream media? Material/method: The answer to the research problem is sought by conducting qualitative research interviews with representatives of four different groups: Alternativ Stad, Folkkampanjen mot Kärnkraft-Kärnvapen, Attac Sverige and Ingen Människa är Illegal. The theoretical framework consists of research on social movements, especially on their relation to media, and on alternative media. Main results: There exist some, but not great, differences between how “old” and “young” groups view and use mainstream and alternative media. The differences are relatively small when it comes to views on media and somewhat larger concerning media use. These differences in media use stem mostly from the differences in organizational structure.