Lyckade metoder för att marknadsföra en webbplats

by Trygg, Martin; Fjällström, Anton; Gustafsson, Emil

Abstract (Summary)
Internet is the fastest growing medium in world today. To succeed with the marketing it takes a lot of patience and knowledge about which marketing channels gives the best effects and is in need of a marketing strategy designed in consideration with small economical resources. For that reason a research is made in this project to analyze successful websites with similar background to and their marketing strategies.The result of this paper presents the opinion about web marketing from seven websites and the common opinion from authors and experts on the Internet.In our conclusion we have found out that traditional marketing does not have the same positive effect as marketing on the Internet.Optimization of websites on search engines, cooperation with other operators on the web and “mouth to mouth” marketing are the best methods to market a website on the Internet.
Bibliographical Information:


School:Högskolan i Jönköping

School Location:Sweden

Source Type:Master's Thesis



Date of Publication:12/19/2006

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