Lokalproducerade livsmedel i Gävleborg : Köpmännens attityder

by Karlsson, Malin

Abstract (Summary)
The aim of the study is to examine which role the food shops have when it comes to increasing demand and consumption of local produced food. Factors as ranges, pricing, variation, marketing and exposure have been examined. The study covers totally 15 shops in Gävle, Sandviken, Hofors, Ockelbo och Järvsö and has been carried out as a part of the project.,”Ditt val spelar roll –Konsumentens roll i den moderna livsmedelsproduktionen”, that is a cooperation between the county administration in Gävleborg and the University of Gävle. The study was implemented through that each of the fifteen shop manager got a questionnaire. Nine questionnaires where returned. The result of the study shows that the food shops play a significant role when it comes to increasing demand and the consumption of local produced food. The shop managers experience however that a number of factors hamper the increase of the local produced assortment, for example central control, too small ranges of local produced food, high purchase pinches and relatively small demand. Factors that could evil to an increased local assortment are slimmed-down central control and developing of a labeling, similar the one used on ecological products.
Bibliographical Information:


School:Högskolan i Gävle

School Location:Sweden

Source Type:Master's Thesis

Keywords:local produced food attitudes environment ranges and demand merchants


Date of Publication:03/29/2007

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