Internationalization process of Big Image Systems AB
The internationalization of firms, especially among SMEs, represents big challenges that must be addressed. For this thesis, the internationalization process of the Swedish company Big Image Systems AB is studied. The purpose of the thesis is to generate a theoretical model to satisfactorily describe and explain the internationalization process of Big Image Systems AB. The case study methodology is our research strategy for this qualitative study. Based on theories about SMEs and internationalization, and after exhaustive analysis and selection, we developed an internationalization model for Big Image. The so called Big Image Model considers the dimensions of internationalization developed by Welch and Luostarinen (1998) and the entrepreneurial perspective by Andersson (2001) to satisfactorily describe and explain the important factors involved in the process. We observe that the entrepreneur plays a central role towards internationalization, and that theoretical guidance can make SMEs learn from their own experiences and, as a consequence, progress.
Source Type:Master's Thesis
Keywords:internationalization process smes big image model entrepreneurial perspective dimensions of case study qualitative
Date of Publication:03/03/2006