Hur säljare gör sitt val av fastighetsmäklare : en undersökning utförd i Stockholmsområdet
This essay puts its focus on examining vendors’ underlying decision criterias when choosing an estate agent at the purpose of selling an apartment. The purpose is on one hand to expound the knowledge of the vendor’s decision process and on the other hand to evaluate how the choice of an estate agent is perceived to the vendor. By nine interviews we explored what reasons made vendors choose their agents and whether they were contented with their choice. The respondent’s first impression of the estate agent is the most determining for their final choice. According to the respondents the attitude of the agent was concluding their choice. Whether the respondents were satisfied with their agents or not was due to several elements. Finally, the most important factor was how much money the vendor got for the sale of his apartment.
School:Högskolan i Gävle
Source Type:Master's Thesis
Keywords:estate agent choice communication influence hermeneutic
Date of Publication:06/14/2007