Hong Kong's E-banking development on China's Mainland
Abstract of dissertation entitled
"Hong Kong's E-banking Development on China's Mainland"
Submitted by
Lam Wing Suen
for the degree of Master of Arts at The University of Hong Kong in June 2003
China is now a high potential market for e-banking with its banking reforms and rapid
technology development. Although its legal framework is not mature enough for
e-banking and its e-banking users numbers are not big when compared with other
overseas countries, its technology development and general atmosphere of adopting
e-banking related business showed a favourable picture for e-banking in China. With
relaxation on e-banking market for foreign banks, four Hong Kong banks are now
allowed to run their e-banking services in Mainland China. Competition pressure,
immature legal development in China for e-banking and penetration of lCT in China
all affected the services, operation and marketing strategies planning of Hong Kong
banks' e-banking in China. Hong Kong banks need to first evaluate their strengths and
weakness, understand the China's e-banking market environment and then, design
their e-banking system which can suit the China's unique culture and market
characteristics.
By Eli Lam w.s.
ii
Advisor:
School:The University of Hong Kong
School Location:China - Hong Kong SAR
Source Type:Master's Thesis
Keywords:internet banking china hong kong marketing
ISBN:
Date of Publication:01/01/2003