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Hong Kong's E-banking development on China's Mainland

by Lam, Wing-suen

Abstract (Summary)
(Uncorrected OCR) Abstract

Abstract of dissertation entitled

"Hong Kong's E-banking Development on China's Mainland"

Submitted by

Lam Wing Suen

for the degree of Master of Arts at The University of Hong Kong in June 2003

China is now a high potential market for e-banking with its banking reforms and rapid

technology development. Although its legal framework is not mature enough for

e-banking and its e-banking users numbers are not big when compared with other

overseas countries, its technology development and general atmosphere of adopting

e-banking related business showed a favourable picture for e-banking in China. With

relaxation on e-banking market for foreign banks, four Hong Kong banks are now

allowed to run their e-banking services in Mainland China. Competition pressure,

immature legal development in China for e-banking and penetration of lCT in China

all affected the services, operation and marketing strategies planning of Hong Kong

banks' e-banking in China. Hong Kong banks need to first evaluate their strengths and

weakness, understand the China's e-banking market environment and then, design

their e-banking system which can suit the China's unique culture and market

characteristics.

By Eli Lam w.s.

ii

Bibliographical Information:

Advisor:

School:The University of Hong Kong

School Location:China - Hong Kong SAR

Source Type:Master's Thesis

Keywords:internet banking china hong kong marketing

ISBN:

Date of Publication:01/01/2003

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