THE FUNCTIONAL PRINT WITHIN THE PRINT MARKET OF THE LATE FIFTEENTH AND EARLY SIXTEENTH CENTURY IN NORTHERN EUROPE AND ITALY
Abstract (Summary)In the fifteenth and early sixteenth century, the multiplicity of prints allowed for their widespread circulation. Religious prints were the first type of print to be disseminated. They were popular due to the devotional climate of early Renaissance society. Yet as the print market grew, so too did the tastes of consumers. A new type emerged who viewed the print as an art object. My intent is to view the print as a functional object whose use changed depending on the consumer who purchased it. Printmakers acknowledged the existence of these markets by producing works to appeal to consumers within each. Thus, printmakers like Albrect Dürer acted as artists and entrepreneurs. His Small and Engraved Passion series demonstrate how he created works to interest consumers in both markets. His example calls for the print to be seen less as an act of artistic genius and more as an entrepreneurial endeavor.
School Location:USA - Ohio
Source Type:Master's Thesis
Date of Publication:01/01/2006