Framing the other : representations of Africa in The Japan Times/Online between January and December 2000 : a case study
The aim of this study is to find out, against the news genre norms, how representations of particular regions are produced in the structure of newspaper reporting in the foreign news sub-genre. The study focuses on news reports concerning Africa, or African countries, in one Tokyo-based newspaper: The Japan Times/Online. The study is theoretically informed by Cultural Studies – a field of study concerned with the study of ideology and power in discourse – and investigates how Africa and African countries are represented as “other” than developed countries.
This is a textual study that focuses on the production moment using Critical Discourse Analysis methods. Critical discourse analysis is interested in the study of ideological forms that have become naturalised over time, so that ideology has become common sense. The first part of the study analyses headlines and reveals evidence of ideological positions adopted by The Japan Times/Online in the representation of, firstly, home or Japanese actors, which is very different to the representation of African actors. The second part of the analysis examines the structures of the texts and the language used therein. The evidence from this analysis shows how Africa is represented as a Third World entity through various crises, including a health epidemic, perceptions of political instability and economic instability, an inadequate business image, as well as market and managerial skills, and wars and conflict.
The study concludes with a discussion of the representation of Africa and African countries as a part of the Third World entity. This representation reflects and naturalises social inequality between developed countries and those of the Third World, of which Africa is a part. The representation of Africa as a Third World entity also naturalises the social, health, economic and political conditions said to be characteristic of African countries. It is this process of representation that reveals the power relations between Japan as a First World country and Africa as part of the Third World.
School Location:South Africa
Source Type:Master's Thesis
Keywords:journalism and media studies
Date of Publication:01/01/2004