Femina a prescription for the feminist movement /

by 1979- Vijayan, Seema

This study attempts to show that Femina, the largest nationally circulated Englishlanguage women’s magazine in India, is an institution created to advance the cause for women in a patriarchal society. With globalization proving to be the constant impetus for change, the pages of Femina offer women a cultural space where femininity is constantly being defined, described, re-invented and defended. Using qualitative methods, a textual analysis is done to explore the patterns of representation in this magazine. The multiple modernities thesis is the theory employed based on which Femina creates its own outlook for women; it offers them a space where the women exist and make sense of their existence. Index Words: Femina, Femininity, Globalization, Women’s magazines, Textual analysis, Indian women, Multiple Modernities Thesis, Social Imaginary FEMINA: A PRESCRIPTION FOR THE FEMINIST MOVEMENT by